BLOCKLORDS is a Play-to-Own grand strategy title, from MetaKing Studios and Seascape Network, backed by the industries biggest, such as BITKRAFT, Square Enix, Shima Capital and many more.
Our job was a multi-faceted campaign, in which we were to drive traffic and user growth in the run up to their beta launch, enhance their brand experience with content, and drive brand and domain authority.
How did we do it?
Well we did it in 2 ways.
We created on-page content that guided web2 gamers into an seamless web3 on-boarding experience to build trust with users, contribute to a sound brand experience and drive retention
Off-page content such as blog contributions and Digital PR were also a big part of our campaign. We created and distributed content around the play-to-own gaming space, and why it’s so important for gamers. The goal was to paint BLOCKLORDS as a leader in the space, and build links to rank their PR on the first page of Google, to improve brand authority
The off-page content was imperative in driving relevant, qualified traffic, building domain and brand authority, and building quality links to boost website rankings.
To saw we accomplished what we set out to do is an understatement. On top of ranking their Forbes article in the top 5 positions, we achieved;
- 165% increase in the number of active users
- 181% increase in new users
- 25% more sessions per users
Driving traffic, engaging users and increasing retention.
BLOCKLORDS went on to have a very successful community beta, and are thriving in their development and progression, with the recently listing on the Epic Games store!
Dane Hamer, Ex-CMO and now Senior Advisor of the BLOCKLORDS left some extremely kind words for us.
“Ramsey and the GELO team were integral in pushing our narrative, that we were bridging the gap between web2 and web3 games. We have just listed on the Epic Games store and look forward to working with him again”
We are in the business of scaling web3 projects and businesses using organic, sustainable methods – get in touch, and let’s find out if we are a good fit to drive recurring revenue for you.