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NetworkNerd – 770% Increase in Conversions

Client Overview

NetworkNerd is a virtual networking app that enables its users to cultivate real relationships, whilst removing the barrier of physical proximity.

Our team contributed to the CRO campaign that lead to extreme increases in conversions, and decreases in the cost per conversion,

770% Increase in Conversions

The website's overall conversion rate witnessed an impressive 770% increase, signifying the success of the strategy, A/B tests and optimizations implemented.

$1400% Decrease in Cost per Conversion

Along side increasing conversions, we drastically decreased the cost per conversion. This was achieved by enhancing the website's user experience and eliminating friction points in the conversion process.

Case Study: Data-Based Conversion Optimization for Network Nerd

Campaign Goals

  • Increase the overall conversion rate on the website.
  • Decrease the cost per conversion while maintaining or improving the quality of leads.

Approach

We adopted a data-centric approach to identify opportunities for improvement, leveraging a combination of cutting-edge tools, including:

  • Visual Website Optimizer (VWO): VWO was used to conduct A/B tests, multivariate tests, and create personalized user experiences. The tool allowed the agency to test various website elements and user journeys to determine the most effective combinations.
  • Webflow: As the website’s content management system (CMS), Webflow provided flexibility and agility in implementing changes and updates without the need for extensive development resources. This allowed the agency to swiftly test new designs and layouts.
  • Hotjar: Hotjar was instrumental in understanding user behavior through heatmaps, session recordings, and user feedback. This tool helped identify pain points, areas of high engagement, and potential bottlenecks in the conversion funnel.
  • Google Analytics: Google Analytics served as the foundation for data analysis, providing crucial insights into traffic sources, user behavior, and funnel drop-offs. We used this data to make informed decisions and prioritize areas for optimization.

Implementation

  • Conversion Funnel Analysis: We began by analyzing the existing conversion funnel on Network Nerd’s website using Google Analytics. They identified significant drop-offs at multiple stages, including product selection, cart abandonment, and checkout.

  • A/B Testing with VWO: The agency devised and executed a series of A/B tests using VWO to optimize the website’s landing pages, product pages, checkout process, and calls-to-action (CTAs). Different variations were tested to determine the most effective design, copy, and CTA combinations.

  • User Behavior Insights from Hotjar: Hotjar heatmaps and session recordings provided valuable insights into how users interacted with the website. The agency used this data to optimize the placement of crucial elements and streamline the user journey.

  • Personalization with VWO: Leveraging VWO’s personalization features, we created tailored experiences based on user segments. Different versions of the website were presented to new visitors, returning customers, and various demographic groups to enhance relevance and engagement.

  • Webflow for Rapid Iterations: Webflow’s easy-to-use interface allowed us to swiftly implement changes based on the test results and user feedback. This enabled an agile approach to conversion optimization.

Results

The data-based conversion optimization campaign delivered remarkable results for Network Nerd:

  • 770% Increase in Conversions: The website’s overall conversion rate witnessed an impressive 770% increase, signifying the success of the A/B tests and optimizations implemented.

  • 1400% Decrease in Cost per Conversion: The optimizations not only increased the number of conversions but also significantly reduced the cost per conversion. This cost reduction was achieved by enhancing the website’s user experience and eliminating friction points in the conversion process.

Conclusion

By harnessing the power of data and employing the right combination of tools like VWO, Webflow, Hotjar, and Google Analytics, Gelocubed successfully transformed Network Nerd’s online performance. The data-driven approach led to a substantial increase in conversions, improved cost efficiency, and a better overall user experience. Network Nerd is now better positioned to compete in the market and capitalize on its improved online presence.

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